Thursday, March 24, 2011

INmagazine, a local Salt Lake paper did an article on us and our work at Urban Blues! Check it out at

The Fashion File: SLASHin' Fashion
Posted 2011-03-22 16:51:49 by Amy Spencer

By Krista Nielson // for In This Week

It’s March, and you know what that means: basketball, lots of basketball. There is no escaping it, especially since Jimmer-mania is right at our doorstep. I have to admit I watched my first BYU basketball game over the weekend. Not being a Y. fan, I wasn’t getting all the Jimmer Fredette madness — I get it now.

Since March Madness is in full gear, it only seems fitting to discuss what to wear when cheering on your team. Basketball doesn’t have to be all jerseys and college logo tees, but showing up at the sports bar in sequins and stilettos isn’t the way to go either.

Local fashion bloggers and Urban Blues stylists, Gabi Caro and Julia Alexander, share their casual styling tips for looks that are chic enough for the fashionistas, yet sporty enough for sports events and all the madness of March.

Jeans are a spectator-sport staple and wide leg jeans are both comfy and stylish this season. A flirty floral blouse in your team’s colors adds shape and style; also look for cutout and sheer tops that can be layered. Cuffed jeans are another great denim look, or take a break from blue jeans and experiment with your pant color. Put away the stilettos, a simple wedge fits perfectly under a wide leg pant or cuffed jean.

A bright colored tee is a quick and simple way to rock this season’s neon trend and show love for your favorite team. Pair it with dark skinny jeans to help balance out the intensity. Add some variety to your look with a statement necklace or a big chunky watch — always an accessory must have, while an oversized studded bag adds edge to a bold outfit.

Have accessories cheer for you (no, a giant foam finger is not an accessory). Combine a colorful bag with bright shoes; a simple cuff or watch can be just the right addition. If your team color is gold, work in some metallics to add shine and pizzazz. Mix and match and have fun.

For Gabi and Julia, fashion has become a way of self-expression and creativity, and a way to build confidence as individuals. TheSLASHproject blog highlights their own personal styles as well as local artists. They want to be as quirky, real and casual as possible to show that style is for everyone. This is the idea of fashion they want to convey to their readers.
Working at Urban Blues, the two University of Utah students are learning the tricks and challenges of the fashion business, for example, how to buy and style for a customer when that style differs from theirs. Urban Blues has mad hot fashion at cool prices, the local boutique’s motto is to “cover your butt without breaking the bank!” with apparel, jewelry, belts, handbags, hats, gifts and accessories at 25-60 percent off retail. Gabi and Julia “don’t think that fashion should rely on how much time or money one has, but it should be YOU.”

And if you insist on wearing a jersey, polish it up with fitted jeans and a long sleeved tee. I hear a certain #32 jersey is flying off the shelves at the BYU bookstore.

But whatever you wear, say Gabi and Julia wear it with pride. If it doesn’t work out … tomorrow try something new.

You Should Go:Urban Blues
2919 E. 3300 South, Salt Lake City
p • 801.486.5326

278 E. 12300 South, Draper
p • 801.676.0203
web •

(Photos, courtesy Gabi Caro //  Julia Alexander //  All clothing from Urban Blues: Dress $49.99, leggings $12.99, bag $39.99, shoes $39.99 // 7 Jeans $129.99, basic tee $16.99, necklace $12.99, watch $24.99, bag $54.99, shoes $26.99 // Floral blouse $34.99, bag $88.99, cuff bracelet $14.99, jeans $49.99, shoes $39.99 // Free People shirt $29.99, 7 Jeans $79.99, bag $29.99, shoes $29.99 // Jeans $49.99, shirt $24.99, shoes $12.99, watch $19.99, bag $26.99 // Pairing a sheer tee with skinny cargos adds a girly touch to a military look.)
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